Start with the opportunity.
Look at the audience, the offer, the team, and the business you want to build. Decide which move deserves the focus.
THE LABL / PUBLISHINGPUBLISHERS & STRATEGIC GROWTH OPERATORS
The business
behind the name.
We partner with select creators and founders to build founder-led brands.
Explore a partnership
Ian Dunlap01
Marisa Peer02
Alex Becker03
Steve Weatherford04
David Laid05
Bedros Keuilian06
01 / THE NEXT CHAPTERYou built
You built
the influence.
Let’s build
what comes next.
You have a point of view, an audience, and a reputation. The next move should build on all three.
LABL Publishing is a growth partner for select creators and founders. We bring the strategy and people to develop the offer, build the customer journey, and run the work behind the brand.
Your voice stays yours.The business gets a team behind it.
Alyssa Nobriga07
Tim Storey08
PEOPLE WITH INFLUENCE. BRANDS WITH IDENTITY.The brands
The brands
behind the names.
02 / THE PEOPLETHE LABL / PEOPLE INDEX
A few
familiar faces.
Entrepreneurs. Educators. Creators. Athletes.
Our team has worked with people building businesses around who they are and what they know.
Jeff Goins09
Christy Whitman10
Thomas DeLauer11
Tom Cruz12
Gerard Adams13
Todd Brown14
Grant Baldwin15
Ingrid Arna16
Alan Belcher17
Dylan McKenna18
Steve Cook19
Brandon Carter20
Heidi Powell21
Cole Gordon22
03 / THE WORK BEHIND THE BRANDDIRECTION / BUILD / GROWTH / OPERATIONS
More than
a launch.
A brand needs a point of view. An offer people want. A way to reach customers. A team that can deliver.
We connect that work into one plan—and help execute it.
01 / POSITION THE BRAND
Make your difference clear.
Define who the brand is for, why the offer matters, and the point of view that makes it worth choosing. Give the team a clear commercial direction.
WHAT WE WORK ON
- Brand positioning and audience focus
- Offer and message direction
- A prioritized growth plan
The next step: turn the direction into an offer and a customer journey.
ONE COMMERCIAL DIRECTION.PEOPLE WHO OWN THE WORK.EXECUTION THAT CONTINUES AFTER LAUNCH.
DIFFERENT WORLDS. THE SAME AMBITION.Build something
Build something
that goes further.
Michael Chandler23
Larry Wheels24
Nikki Blackketter25
Calum von Moger26
04 / WORKING TOGETHERYour vision.
Your vision.
A shared plan.
We choose the work together, define who owns it, and agree on the commercial terms before we begin.
Put the right people behind it.
Define what LABL owns and where we work with your team. Connect strategy, creative, acquisition, sales, and delivery around that priority.
Stay close to the business.
Review the work, see what is happening, and make the next decision together. Build a business that can grow beyond the founder’s daily bandwidth.
MORE FAMILIAR NAMES
Alex Becker / HyrosDispute BeastIan Dunlap / Red Panda Stock ClubMichael ChandlerSteve WeatherfordCalum von MogerLarry WheelsSteve CookThe Boardroom MastermindTom Cruz / Section 8 ProVantagePointRockwell TradingTim StoreyGerard AdamsAlan BelcherAlyssa NobrigaChristy WhitmanJeff GoinsMarisa PeerThomas DeLauerTodd BrownGrant BaldwinIngrid ArnaStock Market WolfSchool of Hard KnocksBrandon CarterDavid LaidNikki BlackketterDylan McKennaBedros KeuilianTransform / Heidi PowellCole Gordon
School of Hard KnocksSELECTIVE PARTNERSHIPS. SHARED AMBITION.What’s next
PUBLISHING.
What’s next
for your name?
Tell us what you’ve built, where you want to go, and what’s standing in the way.
Let’s build the next chapterLABLPUBLISHING.